Beautiful Bespoke Automobiles

The Morgan Taylor Morris


A stunning eyewear collection has launched, taking the design prowess of Hugo Taylor and Charlie Morris and combining it with the iconic eye of Jon Wells, Head of Design at Morgan Motors.

British design is both highly innovative and respectful of the past at the same time. It’s about continual improvement but also consideration that heritage is more important than trend.”

– Hugo Taylor

With a passion for design based on heritage, Morgan Motors have long stood for outstanding, traditional design that nevertheless has an innovative edge. It therefore seemed inevitable to collaborate with Taylor Morris, luxury eyewear designers who take inspiration from classic looks and combine this with current, cutting-edge trends to produce outstandingly beautiful pieces.

The three designers worked together closely, creatively agonising over every minute detail of the eyewear. The inspiration was the iconic Morgan 3-Wheeler, with Hugo Taylor and Charlie Morris picking the brains of Jon Wells to understand every movement of the car, every design decision, every nuanced line on the motor so that they were able to bring the essence of the 3-Wheeler into the final design of The HFS.

“We tried to take the best of both brands and bring them together.”

- Charlie Morris

“The cars are quirky, they have charisma and a unique style which is entirely British.”

- Charlie Morris

THE HFS sunglasses are available in three lense colourways which are inspired by the most popular paint finishes, with the frames proudly boasting varying acetates, the three options of which are inspired by the three most popular wood finishes.

London Morgan were proud to welcome Taylor Morris and Zara Martin to our very own mews in Kensington for an exquisite day of high-fashion photography; find out more about the project and shoot with our blog about the Portraits of London project.