What Do We Mean By ‘The Morgan Way’?

If you’re a frequent visitor to our website or newsfeed, then you may have heard us speak about the ‘Morgan way’ on a few different occasions. What, though, do we mean by that?


We are, of course, talking about a way of life that is perfectly embodied by this company. It’s about taking care with, and giving your full attention to, every task you undertake. It’s about being selective, and having an appreciation for the finer things in life. It’s about living life to the fullest, getting as much as you possibly can out of every moment.


Here, we closely examine all three criteria and explain what you can do to follow in our footsteps.


Your undivided attention


Back in the beginning, when the Morgan Motor Company was first founded in 1909, it took an incredible amount of diligence and hard work from a few individuals to realise their dream. We firmly believe that every person should strive to exert those same levels of hard work and diligence in their own lives, even today. Put all the effort you have into your endeavours, and you’ll find that you are rewarded.


The Morgan car perfectly encompasses this line of thinking. Every model has been lovingly handcrafted by experts to achieve a result only possible from people who fit the above specification.


The finer things in life


Exactly what constitutes a ‘fine’ item is down, in many ways, to the individual examining it; beauty is, after all, in the eye of the beholder. Adopting a selective approach, however, is something we can all consider. Aiming to produce quality rather than quantity in whatever walk of life we find ourselves should, logically, help to improve the quality of life we enjoy.


Once again, Morgan has always been concerned purely with the quality of its products. That’s why we individually craft all of our vehicles and products, to maintain those exceptional standards.


Living life to the fullest


An overused cliché? Certainly. Still applicable here? Absolutely.


You’ll know what it means, no doubt, but it’s worth reinforcing nonetheless as we firmly believe that everyone should fill their lives with as much excitement as possible. With this philosophy in mind, Morgan cars are all manufactured to significantly enhance the driver’s experience. In many ways, driving one of our cars is a sort of microcosm for the way we encourage everyone to live their lives: in control, yes, but never too far from the edge. Feel everything and appreciate how close to the road you are.


In our work


Hopefully, you’ll agree that all three sections of this blog post clearly relate to our products. We aim to constantly push our own standards of manufacture and innovation higher, and firmly believe that our track records highlights how successfully we have achieved that over the years.


To find out more about our products, our history, or our current stock, please do not hesitate to get in touch with London Morgan. You can reach us on 020 7244 7323, or by filling out one of our online contact forms.